Our Mission

The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its mission, motivated by the love of God, is to preach  the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Our History

The War Cry, now in its 141st year, represents the Army’s mission through news, profiles, commentaries and stories. It looks to bring people to Christ, help believers grow in faith and character, and promotes redemptive cultural practices from the perspective of Salvation Army programs, ministries and doctrines. Readership consists of those in and involved with The Salvation Army as well as the general public. It is distributed in bulk to Salvation Army locations for use in ministry, and to individual subscribers. Over the last two years the magazine’s design and content have been upgraded, its circulation moved from bi-weekly to monthly, and an Intersection insert added for use as a separate hand out to reach those unfamiliar with the meaning of the Christian faith.

*Note: The Salvation Army reserves the right to evaluate the appropriateness of advertisements, including subject matter, form, wording and graphical content, and to inform advertisers of any needed revisions, in keeping with Salvation Army policies and standards

For more information contact Patrick Shanley, (312) 919-1306, or Brian Furey, (708) 308-3917,

For special rates for Salvation Army centers contact Lt. Colonel Lesa Davis at 703-299-5559 or

Click here to download The War Cry Media Kit PDF